Case Study

Overview

Thompson Tee is an ecommerce retailer that sells patented sweat proof undershirts for men and women worldwide.

As their fully outsourced marketing partner, Human sets the strategy for Thompson Tee’s digital marketing channels and has helped grow the company from $1m to $10m in revenue.

Business Type: Ecommerce
Business Stage: Growth
Partner Since: 2015

The Challenge

As an early-stage company, Thompson Tee didn’t have an internal marketing team or clear direction for growing online revenue through digital marketing.

The company needed an expert team to build an inbound marketing machine that would produce continuous traffic, leads and revenue for the business. And most importantly, a trusted advisor to lean on for strategic guidance.

The Solution

North Star Goal: 5x ROI Year-Over-Year

Strategy Overview

Human developed a full-funnel digital marketing strategy focused on generating organic authority and traffic, building a conversion-friendly site and nurturing customers through their purchase journey and beyond.

Key Aspects

Build awareness and organic traffic through topic cluster strategy and consistent content production
Optimize commerce engine by developing & managing BigCommerce website
Build and optimize email nurture, purchase & abandoned cart workflows in Klaviyo
Increase revenue by re-engaging existing customers and drawing in new customers through cross-channel promotions, including BFCM
Increase audience engagement through SMS marketing with Attentive
Reach new audiences through paid media on Google Ads, Google Shopping, Facebook, TikTok & more
Increase the conversion rate through A/B testing & conversion rate optimization strategies
Expand revenue channels by conducting market research and aiding in product launches

Results

Since 2015, Human has helped grow Thompson Tee’s revenue 10x and sell nearly 2 million shirts worldwide.

8M: New Organic Visitors
44%: Increased AOV YOY
10x: Increase Revenue

Thank you for all you’ve done to grow our business over the years. We truly see Human as an extension of our business.

Billy Thompson: CEO & Co-Founder, Thompson Tee

Channel Mix

Key Aspects