Case Study

Overview

FASTECH is a trailblazer in energy infrastructure, specializing in engineering, procurement, construction and maintenance (EPC+M) services. Initially partnering with some of the biggest names in conventional fueling, like Chevron and Shell, FASTECH has ventured into the world of alternative energy and clean fuel, making significant investments in hydrogen, CNG, LNG and propane solutions.

As of February 2023, FASTECH has built 35+ hydrogen fueling stations across the U.S., paving the way for the future of sustainable energy.

Business Type: B2B
Business Stage: Growth
Partner Since: 2021

The Challenge

As an established, innovative energy solutions company with over two decades of experience in conventional and alternative fueling, FASTECH needed to update their digital presence — which sat untouched for 10 years — to reflect their industry growth and expertise.

Their website was outdated, slow-loading and didn’t convey the depth or breadth of their experience, resulting in poor user experience, low conversion rates, and little traffic.

To better serve customers, remain competitive and uphold their reputation, FASTECH sought a new user-friendly site, modernized brand, and refreshed marketing strategy to support their growth as an industry leader.

The Solution

Channel Mix

: Marketing Strategy
: Content Marketing
: SEO
: Reporting & Analytics
: Branding
: Conversion Rate Optimization

Strategy Overview

Human collaborated with FASTECH to develop a new visual identity, which included a modernized logo and website redesign that precisely captured the company’s experience, expertise and skills.

Additionally, Human proposed a content marketing and search engine optimization (SEO) strategy to drive organic traffic, boost authority, and increase brand awareness.

Key Aspects

We analyzed FASTECH’s industry, services, and UVPs to shape the new brand
We positioned FASTECH as a leading voice in the energy solutions industry through a robust content strategy
We produced educational content on topics like hydrogen production, renewable energy policies & sustainability
We published 15+ case studies highlighting FASTECH’s wins and successful projects

Results

Within one year of their rebrand, FASTECH’s leads jumped 64%. Organic traffic also grew by more than 3X since June 2021 due to several new page-one keyword rankings for terms like “hydrogen infrastructure contractor” and “energy infrastructure consulting.”

64%: Increase in leads
380%: Increase in organic traffic
63%: Decrease in bounce rate

“We have really enjoyed working with the whole team at Human. Their dedication to understanding our unique needs and the complexity of our industry is impressive, and their work has had a remarkable impact on our growth and success.”

Dan McGill: President, Founder & CEO, FASTECH