Case Study

Overview

GoGreenSolar is a leading solar power company committed to powering more lives with sunshine. GoGreenSolar has sold DIY custom solar panel kits to thousands of consumers since 2003.

Their unique remote solar design system uses advanced satellite technology to accurately show solar panel placement along with forecasted energy production.

Business Type: Ecommerce
Business Stage: Growth
Partner Since: 2021

The Challenge

After partnering with Human as its outsourced digital marketing agency to increase online leads and revenue, GoGreenSolar needed an updated brand experience in order to scale these results.

The company’s website hadn’t been updated in more than 7 years. The design had become outdated and didn’t reflect the company’s mission, story and differentiation. As a result, conversion rates for its “request a quote” goal stood at .45%. Sitewide, the website garnered a .29% conversion rate.

To move up search engine rankings and improve speed, GoGreenSolar needed a full SEO strategy and a website rebuild.

The Solution

North Star Goal: 20% YoY Revenue Growth

Strategy Overview

Human worked with GoGreenSolar to strategize, plan and execute a website redesign that would increase its SEO equity, grow conversion rates and better represent the brand.

This included creating a brand guide, updating the core website design, rebuilding key templates, optimizing the site for speed and experience and fully re-envisioning top landing pages.

Key Aspects

We worked closely with the client to ensure we were creating a new brand that fit with their key audience and persona
The website hadn’t been updated in a very long time. With tons of products and pages with high SEO value, we had to be diligent to make sure rankings were preserved with the new site launch
Since the site was old, we restructured a lot of the pages, keeping the pages that were high value and culling any pages that could actually be detrimental to their organic rankings
Since launching the new site, we’ve also added social media and sales enablement support

Results

Post-launch, the redesigned GoGreenSolar website saw a 56% increase in organic traffic, and page speed increased from 62 to 95. The company’s “Request a Quote” goal conversion rate increased from .45% to 8.38%, resulting in millions of dollars in annual revenue.

56%: increase in organic traffic
77%: increase in revenue
53%: increase in page speed

Hiring Human as our digital marketing agency has brought tremendous value to my organization. We’ve increased our website visitor-to-lead conversion rate by 127.27% in two months, translating to millions of additional annual revenue. In addition to Human's high level of digital marketing experience, their team has a down-to-earth personality, which makes it easy and fun for my team to collaborate with them on projects.

Deep Patel: CEO of GoGreenSolar

Channel Mix

Key Aspects