Case Study

Overview

Ecommerce retailer Kwik-Hang is on a mission to simplify the curtain-hanging process.

Developed in 2013, Kwik-Hang’s innovative, no-drill curtain rod bracket offers a simple, practical solution for a common, stressful household chore.

Business Type: Ecommerce
Business Stage: Growth
Partner Since: March 2018

The Challenge

Following a 2017 appearance on ABC’s Shark Tank, Kwik-Hang needed a modern, optimized ecommerce shopping experience to capitalize on their newfound exposure. Kwik-Hang’s website design was outdated, lacking compelling visuals, trust signals and product marketing to educate readers on the product’s functionality and benefits.

The Solution

North Star Goal: 20% YoY Revenue Growth

Strategy Overview

As an online-only business, Kwik-Hang relied on their website to generate 100% of their revenue. With this in mind, Human started with a full rebrand and redesign of Kwik-Hang’s website into a mobile-first, award-winning ecommerce shopping experience.

With a fresh brand look, clear user journey and enhanced product marketing in place, Human implemented a full-funnel digital marketing strategy to drive visitors to the new site, resulting in 54% higher conversion rates and 173% increased revenue.

Key Aspects

Human oversees all marketing activities and channels as Kwik Hang’s fully outsourced digital marketing team
Redesigned the entire website to improve conversion rate by 54%
Produce SEO-driven blog content, achieving 1.7 million new organic visitors to date
Reach new audiences through paid media on Google Ads, Google Shopping, Facebook, TikTok & more
Produced a viral TikTok video that received 3.5+ million views and gained 8,000 followers in a month
Run promotions via SMS and email to increase AOV and revenue
Increase audience engagement through SMS marketing with Attentive

Results

Within the first year working together, Human redesigned Kwik-Hang’s website into a mobile-first, award-winning ecommerce shopping experience. With a fresh brand look, clear user journey and enhanced product marketing in place, Kwik-Hang now generates millions of web sessions per year.

4x: blended ROAS
54%: increase in conversion rate

Human has been a game-changer for my ecommerce company. They hold themselves accountable to metrics like marketing ROI and connect the dots between marketing and business KPIs. I trust they always have my best interests at heart, which is everything!

Derrek: CEO of Kwik Hang

Channel Mix

Key Aspects