See instant traction with paid
After a year — or even a few months — your website can begin to feel stale. So you might embark on a redesign to enhance the look and feel or keep pace with design trends. But the goal behind a website redesign goes beyond the aesthetic. Rather, you should aim to attract and convert customers.
Let users drive your design
Factors like CRO, SEO and A/B tests should guide your website build or redesign. Without preserving your existing SEO rankings and conversion rates, you could end up with a pretty site that doesn't drive revenue.
Testing is also a critical function of smart web design and development. With enough traffic, you can test designs and updates to see what users think. They’ll cast their votes by bouncing off your page, not completing a form or buying a product. Ultimately, their votes matter most.
How we do it
Without proper planning, even a well-intentioned redesign can weaken your digital footprint.
We've helped companies regain their online footing after a website redesign hurt lead conversion rates and SEO rankings.
When redesigning your website, we record key metrics to effectively measure the impact of the site launch or updates while keeping your SEO foundation intact.
In our approach, we also consider
- Search Engine Optimization (SEO)
- Conversion Rate Optimization (CRO)
- Content Strategy
- Personas / Target Audience
55%More Organic Traffic
70%New Keywords Ranked
628%Return on Investment