Why video marketing?
Did you know four times as many people prefer to watch a video about a product than read about it? Video marketing fuels every area of your digital marketing strategy — including product marketing, social media, search engine optimization, email, conversion rate optimization and more.
You know you need to get started with video — but where do you begin? And how do you measure what’s working and the impact on your business?
Create video with purpose
Investing in video marketing can feel overwhelming with no promise of ROI. But effective video marketing doesn’t have to break the bank.
Creating videos to supplement existing content like product pages or blog posts is an easy way to amplify SEO for those pages and begin experimenting with video. But before jumping in, you need to document your goals so you know where to start and can measure its effectiveness later on.
How we do it
Smart video marketing starts with reverse-engineering your goals. What do you expect to get out of video marketing? You might want to increase conversion rates on your product pages, garner more traffic or communicate your brand story.
At Human Marketing, we help you uncover low-hanging video opportunities, leverage video across your digital marketing channels and measure its success.
From casting to scripting and production to optimization, Human Marketing is your fully outsourced video marketing firm.
In our approach, we also consider
- Overall Inbound Marketing Strategy
- Brand Voice
- Search Engine Optimization
- Conversion Rate Optimization
- Product Differentiation
55%More Organic Traffic
70%New Keywords Ranked
628%Return on Investment