Define business goals and metrics
Marketing and sales go hand-in-hand to produce revenue for your business. Before you can define and realize success with inbound marketing, you need clear metrics and goals in place to drive your efforts.
Align sales and inbound marketing for success
When tethered to real business metrics, your inbound marketing efforts can accelerate your sales and business goals. But to successfully align the two, your inbound team should be fully invested in your bottom line and hold itself accountable to key business metrics.
How we do it
A generic inbound marketing strategy will only take your company so far. That’s why we factor in your business landscape, goals, profit, gross margin and other metrics to design a commonsense plan — rather than make blind recommendations.
However, we’ve found that companies in the $1-$5 million revenue range typically need help building an inbound marketing strategy and sometimes even a business strategy.
We have experience creating and executing business and marketing plans that result in serious growth. An inbound marketing strategy built right includes absolute KPIs (key performance indicators) and metrics that support the overall company. When this doesn’t exist, we help you build the framework, define marketing KPIs and tie each marketing decision to real business results.
In our approach, we also consider
- Business Plans/Goals
- Lead Quality
- Conversion Rates
- Competitive Analysis
- Target Market/Personas
55%More Organic Traffic
70%New Keywords Ranked
628%Return on Investment