Before engaging with Human, New Horizons outsourced blogging to a marketing company that published 4-8 blog posts per month. The articles were relatively short, didn’t follow proper SEO guidelines and had no keyword strategy in place. Although New Horizons published hundreds of articles, they only generated a few dozen organic visits per month.
In January 2018, New Horizons enlisted Human's help with the goal of growing its organic presence and attracting more high-quality traffic to the site.
With this goal in mind, Human implemented an SEO topic cluster strategy and produced long-form articles to support the company's organic keyword targets. By developing new, authoritative content and optimizing existing articles, Human increased monthly organic sessions to 60,000 in 12 months.